Identify Potential Customers  

• Who is going to use your product/service.  
• How old are they.  
• Are they male or female.  
• Are they married, single or divorced.  
• Do they have children.  
• Where do they live.  
• What is their level of education.  
• and so on. 

Understanding Your Existing Customers   

• Why do customers choose your product over competitors.
• What do they value.
• Is it service, product quality or the prestige

associated with consuming your product/service.

• Who influences their buying decision.
• What magazines do they read.
• What websites do they visit.
• What do they enjoy doing.
• and so on.

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