Website design, book design, visual identity & more.

I like good ideas and a strong cup of tea.

I'm not like other graphic designers.

With experience across numerous sectors and small businesses of all sizes, I bring a complete, design-focused toolkit to your project.

Self-Promotion Without Social Media

My latest book was borne from my experience working with clients to elevate their businesses through thoughtful marketing.

The cover of Graphic Design Speak by Tess McCabe on a pink background

Graphic Design Speak

My book, Graphic Design Speak is a helpful guide to graphic design for clients and DIY designers.

 

 Working with me is collaborative, friendly, fun, and professional.

But don’t just take my word for it – Here’s what some happy clients have to say about working with me.

 “Working with Tess was such a joy. She was able to bring our concept and brand ideas to life in a way that exceeded our expectations.”

RACHIDA BENEMAR, FOUNDER,
RAMA PUBLISHING

“Tess is an absolute gem to work with. As a great listener, keen observer and someone who is deeply curious, she is the creative collaborator dreams are made of. Tess has the business nous and calm energy to bring ideas to life, in a way that makes working both enjoyable, fun and always on the mark.”

Kylie Lewis, founder,
Of Kin

“Working with Tess was an absolute dream! She took my vague ideas and made them into a professional, practical and beautiful website. She is an excellent communicator and was always available when I had questions.”

alice plant, FOUNDER,
ALICE PLANT HOLISTIC MEDICINE

“Tess did outstanding work, and I couldn't be more pleased and proud of the results. Tess took the time to understand my book's purpose and target audience, and offered a selection of potential creative directions before we zeroed in on the final version. She's professional, prompt, thorough and very talented. I recommend Tess without reservation.”

Rob Feinstein, Author,
Launched: Start your career after college, even during a pandemic

“If you're trying to navigate the publishing world, I highly recommend Tess. She's knowledgeable and generous with her advice.”

L. PATERNO, SELF-PUBLISHER,
THIS IS NOT A LOVE LETTER

“Tess helped me brand my first ever products. It was an absolute pleasure working with her and the results of her efforts were outstanding! I have received endless compliments and, I'm sure, many more sales because of the packaging Tess produced.”

NICKY SMITH, FOUNDER,
REALLY GOOD CHOCOLATE

 

Client success stories.

Logo design

After a few years of DIY branding the Gratton Design identity had become fragmented and didn’t truly represent the uniqueness of their design solutions. They trusted me to develop a fully-realised concept. Read on.

New business logo & website design

The Tour Studio’s ‘why’ is simple: To offer incredible, inclusive travel experiences to fellow design and artisanal craft lovers around the world. I developed a creative identity design solution which was immediately approved and rolled out to a website and print advertisements. Read on.

Resources for small business owners

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Resources for small business owners ->