Where Brands make Entertainment and Producers meet Partners
Brand Funded Entertainment
Consumers increasingly want to know more about a brand’s purpose and values. Brands want to engage with their customers. A growing number of brands are turning to entertainment vehicles to make that connection. They are doing it through traditional TV; they’re doing it online; through theatre and through live events.
They are telling stories that resonate with their audience through documentaries, lifestyle programs and drama. This is a scary but rewarding world for brands. Trust, cooperation and professionalism are all required and it helps to have an independent expert – like Showbrands - in your corner.
Product Integration
What could be more powerful than having your product or service demonstrated in a perfect setting with a professional endorsement thrown in for good measure? Product integration- aka product placement- has been used successfully in film, TV since the early days of Hollywood.
Many media gurus believe a good product placement is worth many times that of a well placed ad. But it’s got to be a good placement fitting naturally into the program and even enhancing the action. Brands are using it to reach new audiences, build awareness and increase sales.
ROI Analysis
Showbrands has a proprietary set of precision measurement tools that allow in depth analysis of the performance of your brand funded entertainment vehicle, your product integration project or online media event. Accurate analytics are vital to prove marketing effectiveness and inform future initiatives.
Showbrands Analytics are used by brand owners, content creators, media planners, networks, researchers and PR and marketing consultants.
Consultancy
Showbrands often get involved as consultants in the early days of entertainment projects working with both brands and content creators to ensure the right outcomes are achieved.
With experience across the various genres, from reality to drama and historical to science fiction, we can anticipate the pitfalls and underscore the opportunities for effective product placement and seamless message integration. We understand the story telling process and the way that brands can contribute to get a great outcome for all concerned.
