A world class PR agency

Crafting Your Success Story with World-Class Expertise and Local Insight.

Established on the pillars of executive journalism, PR Deadlines has flourished over the past two decades into a premier PR agency, distinguishing itself in the realms of information technology, business, and financial services. As trailblazers in infotech PR across Australia and New Zealand, our expertise is not just recognised locally but revered on a global scale.

At the heart of our success is our chief’s extensive 15-year journalism background, spanning three continents, which has cultivated our esteemed reputation among journalists, publishers, and research entities. Our approach is a fine blend of understanding the intricacies of media dynamics and aligning them with our clients’ aspirations, ensuring outcomes that resonate excellence.

Our accolades speak volumes of our prowess. Recently, Forrester Research, a beacon of market insight, named PR Deadlines as a leading channel-focused PR agency globally. This recognition is a testament to our strategic finesse and our unwavering commitment to setting benchmarks in PR excellence.

Echoing our achievements, Sean Mitchell, the visionary behind Techday, lauds us as “one of the best in the business,” highlighting our professionalism and valued partnership. In similar reverence, Andrew Matler, Editor-in-Chief of IT Wire, commends our proactive and responsive nature, underscoring our knack for leveraging diverse media formats to amplify our clients’ narratives.

At PR Deadlines, we don’t just claim world-class status; we prove it through our actions and the success stories we write for our clients. Our Sydney-based team is not just about delivering results; we’re about creating a legacy of PR excellence that transcends borders and expectations.

Join us on our journey of redefining PR, where your vision meets our passion for storytelling, culminating in unparalleled success stories.

What people say about us

“PR Deadlines are fantastic partners for anyone who is looking to expand their content marketing operations. Their long history in Australian ICT Media means that they have unique insights into building content that is not only technically correct but is attractive to local media outlets. They are very easy to work with and exceptional at meeting deadlines..”

Louise Flynn, Senior Manager, International Corporate Communications at SolarWinds

“PR Deadlines are highly committed to our relationship. They took time early to understand our business, our solution, where we were trying to get to and what it really meant to our customers. As a result PR Deadlines have gained and retained our trust and we know he can pitch us accurately and confidently within the market, as well as bring new ideas to the table.”

Wayne Neich, Regional Director Oceania, Silver-Peak Systems

From our blog

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196 BC to 2021and beyond: a data storage odyssey

Some would argue that cave painting was the earliest form of data storage, although the messaging was hardly transportable.  A better candidate emerged when early civilisations set out their ideas on stone tablets, a write-read situation.  The Rosetta Stone can be considered the planet’s first key to data decryption for allowing us to read Egyptian…

It’s time to check your PR spend

There has never been a better time for Marketing to check a company’s public relations budget. With a potential global recession predicted, it’s time to squeeze out better value. Our Sydney-based PR agency has lost long term technology clients’ business in recent years, even though we were achieving excellent results. Why? Simply because someone at head…

We think outside the box

Carbon Black’s APAC chief asked us to maximise publicity on South Korea’s Special Prosecutor’s use of CB Protection for a high profile, politically explosive trial. Aware of our deep media knowledge, he gave this project to us rather than one of his agencies closer to Korea. Objective: maximise global publicity. Strategy: we chose the Wall…

Secret of our success