Strategy, Products & Marketing

Maybe your company needs a digital transformation strategy. Perhaps it wants to launch a new digital product or service. Or, maybe you have an existing product that needs to change to a digital channel.

Every organisation is different, so every strategic approach is different.

Do you want to attract a new group of customers or grow an existing one? Do you have a single product in market that limits commercial growth? Have your customer’s expectations shifted and you don’t know where to start?

Or, do you need to launch a new product into market? Determine the market size, pricing and growth path? Perhaps growth and expansion into new markets for existing products is needed?

A succinct strategy will set your company on the path to a successful transformation.

Let’s talk about what your company needs to achieve, then let’s create a strategic response.

Customer Experience (CX)

Increasingly, the digital customer experience is the defining moment for a brand.

When it comes to understanding customers, their expectations and designing a future state, we use an extensive an array of CX methods.

All of our strategy, workshops, sprints & development leverage CX methods.

PRoduct Design Workshops & Sprints

Sometimes there are lots of good ideas for products and services within your business. Other times, there’s a known problem or, some data that’s been uncover that has everyone thinking.

By running workshops and short-sharp sprints to uncover and refine ideas, rapidly test the concept and provide a commercial path forward, ideas can rapidly be given life.

Plus, the information needed to create a business case is discovered. Customers are engaged and, so is everyone across the business.

Our workshops and sprints transform not only product and service offerings, they transform the mindset and approach across organisations.

Service Blueprinting (SBP)

Existing services and processes are often at the backbone of a company.

Therefore, understanding the effect of any strategy, or new product or service on the existing process is vital.

Mapping those changes and understanding the implications for your company and its operations is a vital part of all strategy and new product design.

SBP is critical to a successful transformation.

Architecture & development

We’ve worked with many companies that have felt restrained from achieving their digital strategy due to limitations or restrictions on their incumbent technologies.

Often, we discover innovative ways to bypass these concerns, enabling companies to move more rapidly or, create an intermediate state that allows new digital products and services to be in market while larger technological shifts happen for the longer term.

If required, we develop software and apps to realise the strategy, product or service.

We work across on-premises systems, as well as AWS, Azure and other flavours of cloud.

Our goal is to architect systems and platforms, to support the continued growth of our clients.

Agile, sprint-based development is used to deliver tangible progress and robust solutions.

We can do this with your team or, for your team. How we work with you is what works best for you.

Human Centred Design (HCD)

Human centred design or design thinking is at the centre of what we do. It means gaining a deep understanding of customers, of the business intent and then, creating a vision for something that is beyond expectations.

This is the truth behind successful transformations - understanding what’s possible, ensuring it is commercially viable and, technically possible.

It is, quite simply, how we work.