Blue Chip Brands was established in 2003 by Australian licensing executive Anthony Harvey, after over a decade working in licensing industry. During that time he managed numerous apparel/fashion brands, corporate trademarks, entertainment brands and personalities including Ford Motor Company, Jim Beam, Carlton & United Breweries, US Colleges, World Wrestling Federation (WWF), Austin Powers, Mr Men & Little Miss & Mr Bean.
The company was formed with the intention of focusing on a small number of ‘Blue Chip’ clients ensuring each receives the time, attention and expertise required to reach its maximum potential via the development of individual strategic brand extension programs and unparalleled levels of communication.
We extend brands into new product categories through strategic brand licensing through the establishment of a Brand Extension Plan and Program Implementation.
Our Company was formed with the intention of focusing on a small number of ‘Blue Chip’ clients ensuring each receives the time, attention and expertise required to reach its maximum potential via the development of individual strategic brand extension programs and unparalleled levels of communication.
The Steven Rhodes consumer products program continues to expand around the world with Urban Outfitters Europe having great success with a range of T-shirts. Designs including ‘My Magical Garden’ and ‘Let’s Make Special Brownies’ have really struck a chord with consumers and new designs are being released constantly.
Youth fashion retailer – Factorie has launched a world first Betty Boop x NFL brand collaboration in stores and online. The apparel collection covers oversized t-shirts, slim fit cropped t-shirts and crew sweatshirts featuring Betty Boop decked out in various NFL Team colours including the Green Bay Packers, Las Vegas Raiders, Miami Dolphins, Chicago Bears and the New England Patriots.
Australian fashion retailer – Factorie has launched a collection of apparel and accessories featuring the original influencer – Betty Boop. The range consists of oversized tees, fitted tees, hoodies, crew fleece and socks with prices ranging from $9.95 – $69.95. The collaboration with Factorie follows the hugely successful launch earlier in 2023 with online fashion retailer – Princess Polly and subsequent partnership with youth culture and fashion retailer – Jay Jays.
To find out more about the services we offer, please contact us via the link below.