Salespeople and customers are both biased. How can we use this to better satisfy the customer's needs while improving the profitability of our businesses? This presentation explains how.
Andrew Hingston
Out of the Box Testing
Ideas for covers, tip-ons, wraps, wallet cards, bind-ins and other gizmos worthy of a test.
Testing is in the DNA of every successful cataloger. Finding the right message, offer, and products can do magical things to your bottom line. But have we become too complacent in how we test? If your direct mail testing ideas have become a bit lackluster then maybe you should consider vehicles that other brands have found to increase response.
Direct mail testing advice from the pros
Join Lois Brayfield, Catalog University Dean of Creative as she talks with two seasoned catalog experts who have found the secret sauce to increasing ROI, even with a more expensive tactic. You’ll hear from Wade Lee Jones, Senior Director, Direct to Consumer at The Journeys Group; and, Christopher Werler, Catalog & Direct Mail Marketing Consultant and CEO of Amherst Direct.
This lively discussion covers their thoughts on:
What is most important when testing a new format?
How do you measure success?
What are some of your more successful tests?
How do you determine the best offer?
This session promises to be packed with plenty of take home goodies for your testing initiatives. No matter if you are currently testing, or just wishing you had more answers, this is a Pub Talk you won’t want to miss!
PhoneGap is a mobile development framework that allows developers to build applications for a variety of mobile platforms, using familiar web technologies such as HTML, CSS, and JavaScript.
The concept is that you can develop one application using the PhoneGap architecture, and then deploy to multiple mobile platforms — without the need to re-write any code!
In this tutorial, you’ll learn the basics of using PhoneGap to make a simple to-do app, with a twist – it’s an app to help you survive the Zombie Apocalypse!
Version Control Systems - ArabNet Beirut 2014 - Dani ArnaoutDani Arnaout
This is the presentation that was given at ArabNet Beirut 2014. It cover some basic & intermediate info about Version Control Systems in a simple & special way.
It includes lots of images & just few text, so you won't be able to fully understand what's going on unless you watched the talk.
Will add a link to the talk once it becomes available.
Presentation for Triangle Drupal User's Group on March 17, 2010. Includes discussion of why version control is a good idea, how to deal with special Drupal issues (updating modules, core) and how to set up your file structure.
Out of the Box Testing
Ideas for covers, tip-ons, wraps, wallet cards, bind-ins and other gizmos worthy of a test.
Testing is in the DNA of every successful cataloger. Finding the right message, offer, and products can do magical things to your bottom line. But have we become too complacent in how we test? If your direct mail testing ideas have become a bit lackluster then maybe you should consider vehicles that other brands have found to increase response.
Direct mail testing advice from the pros
Join Lois Brayfield, Catalog University Dean of Creative as she talks with two seasoned catalog experts who have found the secret sauce to increasing ROI, even with a more expensive tactic. You’ll hear from Wade Lee Jones, Senior Director, Direct to Consumer at The Journeys Group; and, Christopher Werler, Catalog & Direct Mail Marketing Consultant and CEO of Amherst Direct.
This lively discussion covers their thoughts on:
What is most important when testing a new format?
How do you measure success?
What are some of your more successful tests?
How do you determine the best offer?
This session promises to be packed with plenty of take home goodies for your testing initiatives. No matter if you are currently testing, or just wishing you had more answers, this is a Pub Talk you won’t want to miss!
PhoneGap is a mobile development framework that allows developers to build applications for a variety of mobile platforms, using familiar web technologies such as HTML, CSS, and JavaScript.
The concept is that you can develop one application using the PhoneGap architecture, and then deploy to multiple mobile platforms — without the need to re-write any code!
In this tutorial, you’ll learn the basics of using PhoneGap to make a simple to-do app, with a twist – it’s an app to help you survive the Zombie Apocalypse!
Version Control Systems - ArabNet Beirut 2014 - Dani ArnaoutDani Arnaout
This is the presentation that was given at ArabNet Beirut 2014. It cover some basic & intermediate info about Version Control Systems in a simple & special way.
It includes lots of images & just few text, so you won't be able to fully understand what's going on unless you watched the talk.
Will add a link to the talk once it becomes available.
Presentation for Triangle Drupal User's Group on March 17, 2010. Includes discussion of why version control is a good idea, how to deal with special Drupal issues (updating modules, core) and how to set up your file structure.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Aspiration, confidence, fear of failure and trust play a role in the B2B buying mindset. It sounds obvious, but avoidance of risk is a key component of business continuity and it’s easy to forget that B2B buyers are human beings, rather than rational decision-making robots. Brands need to invest time in understanding how their audience makes decisions if they are to influence them
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Aspiration, confidence, fear of failure and trust play a role in the B2B buying mindset. It sounds obvious, but avoidance of risk is a key component of business continuity and it’s easy to forget that B2B buyers are human beings, rather than rational decision-making robots. Brands need to invest time in understanding how their audience makes decisions if they are to influence them
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3. Gains and lossesNegative comparisons Ownership Expectations Costs Anchoring and adjustment Free! Commitments Self-serving Status quo Bias 3
4. Who should be happiest? John Has $300,000 4 David Has $500,000 Barry Has $1,000,000 Had $200,000 Had $500,000 Had $2,000,000
5. 1. People focus on and gains losses Value Value ofgain gains losses Value ofloss Prospect TheoryKahneman and TverskyNobel Prize 2002 5
6. 6 1. People focus on gains and losses Which do most people prefer? $25 lottery win$50 lottery win $75 lottery win Lesson: If overall gain then separate them (don’t bundle them)
7. 7 1. People focus on gains and losses Which do most people prefer? $25 fine$50 fine $75 fine Lesson: If overall loss then bundle them (don’t separate them)
8. 8 1. People focus on gains and losses Which do most people prefer? $25 fine$50 lottery win $25 lottery win Lesson: If overall gain then combine gains and losses
9. Which do most people prefer? 9 1. People focus on gains and losses $25 lottery win$50 fine $25 fine Lesson: If overall loss then separate gains and losses
10. 1. People focus on gains and losses Customer communications Premium service ‘taken for granted’ Combine small price increases with good news ‘Standing room only’ close ‘Last chance’ close 10 Applications?
14. When customers go cheap Basic $20,000 14 Premium $30,000 Decoy $40,000 Premium+ somethingnot valuable
15. 2. People are influenced by negative comparisons 2 options ... most go cheap 3 options ... most go middle Motor vehicle models Real estate agents show overpriced first Magazine subscriptions 15 Applications?
17. 3. People are biased by ownership Test drive a motor vehicle Overvalued homes Selling via auction Try before you buy 30 day money back guarantees 17 Applications?
19. 4. Expectations influence experience Taste tests such as Pepsi vs Coke Restaurant menus and fitout Movie reviews Placebo effect with medicine First impressions with people 19 Applications?
21. People are biased with costs People fail to ignore sunk costs Time, money, other resources already spent People fail to consider opportunity costs Time, money, other opportunities lost if go ahead 21
22. Cost of a 1 year holiday? 22 Consider opportunity costs Costs Original price of caravan* $20,000 Current value of caravan* $10,000 Food $10,000 Petrol $5,000 Other expenses $5,000 After-tax salary lost $40,000 Mortgage payments $20,000 Market rent on house $10,000 * You already own the caravan
23. 5. People make decisions based on the wrong costs Most people’s garages and wardrobes! Projects continued for too long Customers sticking with a rival product Paperwork versus generating new leads 23 Applications?
24. 6. Biased by anchoring People anchor on the first numberthat they hear … then adjust too little withany new information 24 $10,000 $9,900 $9,850 $9,830
25. 6. Biased by anchoring and adjustment On-road price with extras JB-Hifi and the first LCD-TV you see Easier with unique product-service bundles 25 Applications?
26. 7. Biased by the word … Free! 26 Time, cost, effort, better options
27. 7. Biased by the word Free! Amazon Free! shipping vs $0.10 shipping Buy two get one free Free!$10 gift voucher vs $20 voucher for $5 People queue for hours for Free! tickets 27 Applications?
29. Car salespeople ask for a commitment to buy if they meet your price. People more likely to do something if they give a commitment with a deadline. 29 8. Honesty is influenced by commitments Applications?
34. 9. Self-serving bias Something good happens to me GOOD SKILL Something good happens to you GOOD LUCK Something bad happens to me BAD LUCK Something bad happens to you BAD SKILL 34
35. 9. Self-serving bias Above average at sport and investing Excuses versus solutions Fault for problems during installation 35 Applications?
36. 10. Biased towards status quo “Status quo, you know, is Latin for ‘the mess we’re in’.” Ronald Reagan People need compelling reason to changefrom established behaviour. They leave ‘doors’ open for too long. They lack self-control to see decisions through. 36
37. 10. Biased towards the status quo Free trial offers Routines help self-control Making verbal commitments with deadlines Common closing techniques: Assumptive close Alternative closes Order blank closes 37 Applications?
38. Gains and lossesNegative comparisons Ownership Expectations Costs Anchoring and adjustment Free! Commitments Self-serving Status quo Bias 38