About
From Oscar Wilde to Seth Godin, the great communicators have understood that creating remarkable content (content worth remarking about) is the key to creating interest and engagement, on the way to brand awareness, sales, and profit.
In fact, the name of my enterprise, Talked About Marketing, is based on Oscar Wilde’s famous quip: There’s only one thing worse than being talked about and that’s NOT being talked about!
At Talked About Marketing, we focus on finding and mining the gems of interesting content already within your organisation and your story, and then shaping our findings into marketing content that’s worth talking about.
But “talk” for its own sake is cheap. So, we take an earnest approach to strategy creation, branding development, content marketing planning and creation, to make sure we’re highlighting the most important and relevant things to the most important and relevant audiences.
Therefore, we now say: There’s only one thing better than being talked about and that’s getting customers!
As Wilde might have said, That’s the importance of marketing earnestly!
I work directly with clients, run workshops, deliver keynote presentations, write blog articles, MC events, and produce a number of podcasts, while also running the kitchen as head chef at home as we raise two daughters.
Here's hoping we might work together or cross paths in a mutually enriching way.
Articles by Steve
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The art and science of managing careers in South Australia
The art and science of managing careers in South Australia
By Steve Davis
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The podcast Adelaide business people listen to
The podcast Adelaide business people listen to
By Steve Davis
Contributions
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What do you do if your career goals don't align with your boss's expectations in the podcasting field?
Aside from the topic at hand, I now understand that LinkedIn is not as smart as it pretends to be. It’s asked me to answer what I would do if I failed to live up to my boss’ expectations in the field of podcasting. The merest cursory glance at my LinkedIn profile would show that I run my own business, so the notion of a boss does not connect to me at all. Secondly, I lead five different podcasts. It’s the most bizarre thing for LinkedIn to say that I had been personally selected to provide an answer on this question. Ironically, I will make use of this in my podcast, Talking About Marketing.
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What do you do if your podcast guests constantly cancel last minute?
In 10 years of podcasting, I’ve only had guests cancel twice. On both occasions, I have suggested an alternative, and when they cancel that again, that’s it, game over. We move on. This is especially the case, if your podcast is a passion project and is producing a gift for the community, or a community. Life‘s too short to pander to people who don’t respect your efforts, and there are always plenty of other guests to chat to.
Activity
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I'm heading back to Murray Bridge this week, where my radio career began, and where I spent hours in the recording booth at 5MU - Murraylands…
I'm heading back to Murray Bridge this week, where my radio career began, and where I spent hours in the recording booth at 5MU - Murraylands…
Shared by Steve Davis
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There are still tickets to come along to hear some thought provoking insights into how AI is changing Marketing, Education and Business in General…
There are still tickets to come along to hear some thought provoking insights into how AI is changing Marketing, Education and Business in General…
Liked by Steve Davis
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In space, no one can hear you ... podcast. So, thankfully, you can listen here on Earth, in the good hands of Captain David Olney, ably assisted by…
In space, no one can hear you ... podcast. So, thankfully, you can listen here on Earth, in the good hands of Captain David Olney, ably assisted by…
Shared by Steve Davis
Experience
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Education
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Activities and Societies: Political ideology and its communication through propaganda Key political concepts – freedom, justice, community, territory, and consumption The articulation of political ideas through images, texts and objects Interdisciplinary perspectives on ideology from politics, history, sociology, classics, psychology, and media studies The relationship between such everyday activities as consumption, cooking, and living in urban spaces with political beliefs
This was a great course. I started it in 2017 and finished it in 2018 with a break in the middle. Very appropriate for deepening my understanding of how marketing and influence are entwined with propaganda, and vice versa.
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Studied for and attained my MBA Marketing Management
Licenses & Certifications
Volunteer Experience
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Proof Reader
The Gutenberg Project
- Present 13 years 6 months
Education
Volunteer proofreader of scanned manuscripts and texts as part of the process for preserving royalty free historical works for all time.
Publications
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SA podcasts: Listen up
SA Life
See publicationSouth Australia produces an eclectic collection of podcasts but one thing they all share is the love of audio storytelling and an interest in the extraordinary lives of ordinary people.
Projects
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This Pathological Life Podcast
- Present
The podcast series “This Pathological Life” brings to life the spectrum of general pathology topics by delving into each through the lens of historical aspects of disease, community impact of chronic illness, study or research threads, and topical areas of interest. Podcast host Steve Davis is joined by our resident Pathologist Dr Travis Brown.
Other creators -
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Vocational Voices
- Present
'Vocational Voices', the official podcast of the National Centre for Vocational Education Research.
Other creators -
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Darwin Digital Enterprise Program
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A program for introducing small to medium enterprises, not for profits and community organisations to the benefits and opportunities of the NBN as it is rolled out in Darwin, Northern Territory. Partners - Australian Government, Business Enterprise Centre Darwin, Northern Territory Government.
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Honors & Awards
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Honoured Associate
Institute of Backyard Studies
Recognition of considerable contribution to the science of Backyard Studies.
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Certified Practising Marketer
Australian Marketing Institute
CPM shows that you are a professional marketer recognised by your peers for your extensive experience and formal qualifications. It also means that you have made a commitment to ongoing professional development to maintain your competitive advantage.
Organizations
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Australian Marketing Institute
Associate Member
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Gutenberg Project
Volunteer Editor
- Present
Recommendations received
10 people have recommended Steve
Join now to viewMore activity by Steve
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Is your tourism business or destination ready to rethink visitor servicing with AI applications? Regions in particular can stand to gain with…
Is your tourism business or destination ready to rethink visitor servicing with AI applications? Regions in particular can stand to gain with…
Liked by Steve Davis
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Have you ever wondered why Australia has staggering shortages of affordable housing? It could be a lack of planning timber resources, with which…
Have you ever wondered why Australia has staggering shortages of affordable housing? It could be a lack of planning timber resources, with which…
Liked by Steve Davis
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What a blast on Australian Broadcasting Corporation (ABC) Adelaide tonight. I met the hilarious Sophy Nassar while tossing around weird and…
What a blast on Australian Broadcasting Corporation (ABC) Adelaide tonight. I met the hilarious Sophy Nassar while tossing around weird and…
Shared by Steve Davis
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