Forget the catwalk, the latest fashion trends are on an app
Fashion darlings, Net-a-Porter have launched a social shopping platform, encouraging women to create public shopping profiles and form friendships in the process. Net Set, which is launching as an app, allows women to curate and share collections of outfits, all of which are available to buy on netaporter.com.
Most interestingly, Net Set encourages users to interact with brands and even influence the design of a piece of clothing. Net-a-Porter is uniquely placed to achieve this; the brand is known for long-term relationships with designer fashion houses, often commissioning custom lines.
There’s a great opportunity for high-end fashion brands to communicate and ultimately collaborate with their customers, whose average spend is £13,000 a year on fashion and a further £1000 a year on beauty.