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Gert H. N. Laursen
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Business Analytics for Managers: Taking Business Intelligence Beyond Reporting 1st Edition

by Gert H. N. Laursen (Author), Jesper Thorlund (Author)
4.1 4.1 out of 5 stars 35 ratings
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Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley & SAS Business)
Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley & SAS Business)
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World-class guidance for delivering the right decision support to the right people at the right time

A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.

  • Proven guidance on developing an information strategy
  • Tips for supporting your company's ability to innovate in the future by using analytics
  • An understanding of BA as a holistic information discipline with links to your business's strategy
  • Practical insights for planning and implementing BA
  • How to use information as a strategic asset
  • Why BA is the next stepping-stone for companies in the information age today
  • Discussion on BA's ever-increasing role

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

Previous page
  1. ISBN-10
    0470890614
  2. ISBN-13
    978-0470890615
  3. Edition
    1st
  4. Publisher
    John Wiley & Sons
  5. Publication date
    July 13, 2010
  6. Language
    English
  7. Dimensions
    6.3 x 0.98 x 9.3 inches
  8. Print length
    272 pages
  9. See all details
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Editorial Reviews

From the Inside Flap

Data warehousing. Source data.

Business intelligence. You've heard the buzzwords before, but what is your business doing with these priceless mountains of data it generates? Are you using this information properly to gain a competitive edge? Or are you just sitting on it?

Now you can discover how your company can take information created in the general course of business and put it to work to boost corporate performance. Taking a holistic—rather than a technical—approach, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting explores why business analytics (BA) should be important to you, whether you're in sales, marketing, management, finance, HR, production, or analysis.

Business Analytics for Managers provides you with an in-depth look at:

  • The ultimate BA model, providing everyone in your business with one common frame of reference for objectives and means

  • Maximizing your company's collection of source data

  • The functionality of a data warehouse

  • Detailed strategies on assessing and prioritizing BA projects

  • Development and deployment of information at a functional level

  • What BA will look like in the future

  • The relationship between business strategies and the BA function

  • How BA can work to support the improvement and maintenance of your business's various processes

Filled with sound advice and innovative strategies, this comprehensive resource is for anyone working on information systems implementation—project managers, analysts, report developers, strategists, CIOs, CEOs, CFOs, CxOs, IT leaders, and database specialists—offering practical insights on delivering the right decision support to the right people at the right time.

From the Back Cover

"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results

Deliver the right decision support to the right people at the right time

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

Take a look inside and find:

  • Proven guidance on developing an information strategy

  • Tips for supporting your company's ability to innovate in the future by using analytics

  • Practical insights for planning and implementing BA

  • How to use information as a strategic asset

  • Why BA is the next stepping-stone for companies in the information age today

  • Discussion on BA's ever-increasing role

Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.

Product details

  • Publisher ‏ : ‎ John Wiley & Sons; 1st edition (July 13, 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 0470890614
  • ISBN-13 ‏ : ‎ 978-0470890615
  • Item Weight ‏ : ‎ 1.04 pounds
  • Dimensions ‏ : ‎ 6.3 x 0.98 x 9.3 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 35 ratings

About the author

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Gert H. N. Laursen

Gert H. N. Laursen

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Customer reviews

4.1 out of 5 stars
4.1 out of 5
35 global ratings

Top reviews from the United States

Avid Listener
5.0 out of 5 stars If you need the big picture
Reviewed in the United States on February 22, 2012
Verified Purchase
I've worked with data for most of my career - as a software developer, report writer and just through lots of Excel work. I have been trying to make more of a move toward the business side and was looking for a book that would tell me more about what business analytics are all about. It's sort of a nebulous term, business data analyst - sort of like a marketer or an engineer. Anyone that writes software could call themselves a software engineer. The author lays out big picture concepts - lays out intro-level stuff that many people do (such as tables/one-off SQL reports) and moves into the more advanced concepts such as customer segmentation, cluster analysis and the like. He makes the point that it's not a stats book, but I don't need an overview to tell me how to perform a cluster analysis, I need to know that cluster analysis is a tool that someone would hire me to use so I can go learn it.

It's a great overview of the position that one could use to drive further learning, or that's how I'm using it. As others have said, it's nice to read an overview from someone that understands the terminology. It's a bit wordy in places and could be condensed - I'm creating a basic outline from it which would be nice. The website that he references in the book has a lot of 'under construction' sections which he'll hopefully get to over time.
9 people found this helpful
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Dave
3.0 out of 5 stars Some great content, yet a bit outdated and full of jargon
Reviewed in the United States on April 21, 2015
Verified Purchase
The text provides great examples, case studies and content around business analytics and business intelligence. It is strictly a "business book" and you do not have to be a software, hardware or statistics guru to benefit from it.

With all that being said, the book is written in such a way that it becomes hard to read. The jargon and long ancedotes mid-sentence/thought, it is not as digestable as some other books I've read on the topic. I found "Competing on Analytics" by Davenport or "Predictive Analytics" by Spiegel, to be much more enjoyable reads. Furthermore, at this point some of the examples are a bit out of date - while the principles are still sound it would be nice for it for the authors to update it.

I think this is a great text to have as a reference manual, just not something I'd recommend to read straight through.

[For context, I had to read this text as part of my coursework in a master's program around data management & analytics.]
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Jason T Walsh
5.0 out of 5 stars Good overview of how BI and Data interact with business behavior
Reviewed in the United States on September 21, 2010
Verified Purchase
Having worked with data and reporting for years, this book does a good job of tying some of the more technical sides of BI to the strategic role it can and does place in the organization. Tying information from many different sources to try and create a comprehensive view of where a company lies towards fulfilling it's objectives is a significant task as anyone who has tried to like it all together knows. I found the book helpful in bringing some of that information together and understanding how to improve our data foundation to support our data mining and strategic directions. It takes a good functional view of how to use information that's in front of you.
6 people found this helpful
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Marianne
4.0 out of 5 stars Insightful
Reviewed in the United States on September 23, 2013
Verified Purchase
If you are going into the industry of Business Analytics, it is a great reference tool and helps to map out how the different functions intertwine.
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Andrei Evtimov
5.0 out of 5 stars The real must-read on the topic of business analytics!
Reviewed in the United States on May 22, 2016
Verified Purchase
Every top manager must read this book! It is an excellent combination of strategic guidelines on the future of data and business analytics and operational improvement of the everyday processes. It covers very well the issue of the business analytics unit and competencies needed to extract benefits from the BA.
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Dr. Wondertainment
5.0 out of 5 stars Worth the purchase
Reviewed in the United States on May 11, 2017
Verified Purchase
The audio is somewhat dry, however, the information and concepts covered are worth the investment. Great course refresher. Especially if your a manager or perform analytics. Also has a PDF folder for charts and diagrams to print out.
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Mark H
2.0 out of 5 stars Nothing new or insightful
Reviewed in the United States on April 3, 2013
Verified Purchase
This book is a series of obvious statements and ridiculous "frameworks." I'm shocked at how much acclaim it's gotten. I learned nothing from the book of any value whatsoever in the real world. Save your money.
5 people found this helpful
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Unspeakabl
3.0 out of 5 stars Boring
Reviewed in the United States on December 22, 2013
Verified Purchase
Dry, boring, not especially insightful. Use this book to brush up on your jargon, but not if you want to get any depth of understanding. I had hoped that this book would have enough detail to allow for a common ground between managers and their teams, but it does not achieve that.
3 people found this helpful
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Top reviews from other countries

Dragonaholic
5.0 out of 5 stars Wouldn't be without this book
Reviewed in the United Kingdom on December 1, 2015
Verified Purchase
This book sets everything out clearly for the uninitiated and was well worth buying both hardback and audio book. I find them both useful to dip in and out of and the online additions are also very useful.
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Sandra
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on August 6, 2016
Verified Purchase
Excellent book
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JG
4.0 out of 5 stars Excellent content but not the best writing style
Reviewed in the United Kingdom on November 11, 2013
Verified Purchase
This book is essentially about how to strategically build and structure an effective analytics/BI offering within organisations. It covers the whole end-to-end view from working with the overall business strategy to develop balanced scorecard style measure through to the systems and data needed to support the process optimisation techniques that deliver against the strategy.

However, whilst the thoroughness and breadth of content is excellent, there is something about the style of writing which makes this book rather difficult to read. It's not that it's complicated or overly academic, its just that it comes across a bit dry and uninspiring. It's one of those books where I frequently found myself reading the words but taking nothing in; thinking about something else entirely - only to then have to back track and read the section again. Its just that the style is not very engaging and doesn't excite. It's a bit like eating boring food which you don't enjoy because you nevertheless are hungry and need it as there is no other food around.

Other than that though this is one of the best and most rationally structured guides on the topic I have read.
2 people found this helpful
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