Google Grant Management - Google Certified

Signs your Google Ad Grant is being mismanaged.‍

Is your strategy effectively utilizing the marketing funnel?

Does your account have hundreds, if not thousands, of keywords?

Have you noticed a gradual decrease in ad spend over the past few months?

Is your lead-generation campaign lacking a dynamic, personalized landing page?

Are you a local nonprofit finding it challenging to utilize your grant effectively?

If you answered ‘yes’ to any of the above, don’t worry, you’re not alone. We’re here to help you get the most out of your Google Grant. 👇

Why choose our Google Ad Grant team?

You’re part of a nonprofit that you’re genuinely proud of—you deserve to work with experts. By pairing your ads with a strategy that works around Google Grants’ limitations, we’ve been able to help nonprofits like yours achieve success online. Pro Tip: The Google Grant is usually not great for fundraising; don’t be misled.

our Google grant approach

Google Grant management path describing our approach.

You teach us about your mission.

First, we’ll learn how you’d like to use your grant and what sets you apart from other nonprofits in your industry. Then, we identify your ideal web visitor 🧔 and learn what motivates them to get involved.

You’ll get recommended keywords.

We’ll use powerful tools like Ahrefs to provide you with a list of recommended keywords to target. We’ll also take a sneak peek 👀 into other similar nonprofits to ensure you’re targeting the same keywords.

Ashley Eklund, Ad Grants Program Manager

I would highly recommend Blue Tusk Digital. I worked closely with the Blue Tusk team to develop and launch a high-touch training program for some of our Ad Grants recipients. Their expertise and support were critical to the program's success, and their great insights helped improve account performance.

You’ll get GA4 and GTM tracking.

Tracking conversions will be a breeze with Google Analytics 4 and Google Tag Manager. If you’re missing GA4 or GTM, we’ll handle this for you. 👍

You’ll get a new strategy.

We take everything we learned to create a strategy that aligns with your goals: increase traffic, lead generation, or both. 🙌 Pro Tip: Lead generation should be a focus at all times.

what you can expect in our

Google Grant management service.

account clean up

If your account has thousands of keywords and unorganized campaigns, this is a major red flag. It's time for a clean-up. We have you covered at no cost.

lead gen campaigns

Lead generation should be a core focus in your strategy. We implement custom landing pages and CRO techniques to improve lead gen campaigns.

keyword research

Not all keywords are a good fit. We’ll help you identify which keywords make sense for your nonprofit and which ones you should stay away from.

marketing path

Don’t assume that people will donate just because your ads ask them to. We’ll provide a strategy that puts new potential donors on the right path.

understanding limitations

The Google Ad Grant comes with limitations. We implement strategies that work around those limitations, not work against them.

application

We’ll help your nonprofit get approved for a Google Grant. Even better, we do this pro bono for all nonprofits. No strings attached, we promise.

suspension reversal

We’re here to help you reactivate your grant. Like the application, we do this pro bono for any nonprofit that reaches out to us.

custom reporting

Track your weekly, quarterly, and yearly campaign results in a way that best suits you. We’re here to customize our reports to support your needs.

utilizing your google grant for lead gen

CRO is the key to running lead gen campaigns.

With a lead gen focused strategy, our number one priority is to create high-quality and high-converting traffic. 🚀 We make this happen by implementing the right keywords, along with A/B testing and other optimization strategies, commonly known as conversion rate optimization (CRO).

How we approach custom landing pages.

Implementing custom landing pages is the best way to increase leads. Simply sending traffic to your homepage won’t provide the results you’re looking for. A personalized landing page eliminates distractions and helps the visitor concentrate on the specific goal you want them to achieve (lead generation).

While landing pages are great, the creation process can get messy if done incorrectly. Having too many teams involved can slow down production, which is why all of our work is done in-house.

A/B testing for more conversions.

For us, powerful lead generation campaigns always combine at least two vital elements:

A relevant, user-friendly landing page.

CRO strategies, such as A/B testing.

Pro Tip: Start utilizing A/B split testing. It’s been proven that split testing can catapult a page’s conversions by 60%.

There’s more than just A/B testing.

While we are BIG believers in A/B testing, there are many CRO tools to choose from. We implement different CRO strategies that can significantly improve your results. Pro Tip: Don’t A/B test button colors.

Amanda Hinski, Chief Marketing Officer

A few years ago, Frost Valley applied for the “Google Grants Pro.” We now receive $40,000 per month in advertising. Managing Google Ads on my own was a task that I not only didn’t have time for but was out of my realm of expertise. I have worked with Blue Tusk Digital for several years now, and we talk about our camp’s goals and what programs we need to push. About 23% of our website traffic comes from ads, and there’s no way we could reach that many people without Blue Tusk’s Google Grant management expertise.

Google Ad Grant case studies.

St. Baldrick’s Foundation

How we spend the entire $40K Grant Pro for the first time in account history

Read case study

Health

Google Grant

Harvest

How we achieved a 15X ROI for Harvest using Google Grants.

Read case study

Religion

Google Grant

Bat Conservation International

How we increased BCI’s monthly unique visitors by over 130%.

Read case study

Animals

Google Grant

Are we a match?

We’re excited about the opportunity to work together and understand you’ll have some questions before getting the ball rolling. This quick Q&A covers a lot of the basics. If you have additional questions, drop a quick “hello” if you want to speak to us directly, and one of our friendly reps will be in touch!

Do you require long-term agreements?

All agreements are-short term followed by month-to-month for our Google Grant Management services. 👏

Are you Google Grant certified?

We most certainly are. We were among the first ten agencies to receive certification from Google. It’s safe to say that we are Google Grant connoisseurs. 🤓

What if we don’t have a Google Grant?

Not a problem. If you’re still working on getting your Google Grant, we’ll have your nonprofit approved as part of our standard service – take advantage of our 100% success rate. Additionally, we do this for any nonprofit, pro bono, that reaches out. 😁

Will you help me reactivate my account?

Absolutely. We’re here to help you reactivate your Grant as a part of the Google Grant management plan you choose – 100% free of charge. 😲

Will you keep me compliant every month?

There are dozens of compliance regulations, and it can be a challenge to maintain your status. As a certified agency, you can count on our expertise to help you stay compliant and receive your $10K every month. 💯

How often will you optimize my account?

We’ll maximize your Google Grant’s potential by tuning up your account with the following tasks as often as your nonprofit’s unique situation requires. 🤗
‍
• A/B ad split testing
• A/B landing page split testing
• Analytics improvements
• Competitor analysis
• Keyword expansion
• Negative keyword additions
• ROI conversion tracking
• Single theme AdGroups (STAG)
• Single keyword AdGroups (SKAG)

What can I expect in the first 30-days?

Within the first 30-days, we’ll take the time to understand your nonprofit’s goals and values. From there, we’ll conduct a keyword research, thoroughly look into your data, and build highly effective conversion tracking. 🙌

Do you place limits on campaigns, AdGroups, or ads?

We’ll build as many Campaigns, AdGroups, and ads as you need to suit your unique needs. We refuse to place limits, unlike other agencies. 👌

Google Grant management focused on traffic and lead gen campaigns.

Signs your Google Ad Grant is being mismanaged.‍

Why choose our Google Ad Grant team?

You teach us about your mission.

You’ll get recommended keywords.

You’ll get GA4 and GTM tracking.

You’ll get a new strategy.

Google Grant management service.

CRO is the key to running lead gen campaigns.

How we approach custom landing pages.

A/B testing for more conversions.

There’s more than just A/B testing.

Google Ad Grant case studies.

Are we a match?

Do you require long-term agreements?

Are you Google Grant certified?

What if we don’t have a Google Grant?

Will you help me reactivate my account?

Will you keep me compliant every month?

How often will you optimize my account?

What can I expect in the first 30-days?

Do you place limits on campaigns, AdGroups, or ads?

What you’ll get in your free review.