Hi I am Joseph, I use human centred design to win Hearts & Minds.

I have over 15 years of experience as a UX and product designer with a strong background in branding and business strategy.

Learn more

Latest Projects

SSW Rewards

The SSW Rewards app is a social app designed to generate interest around the key technology SSW specialise in and connect the company to like minded developers and clients who attend their events.
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Rapiscan ScanOS

Rapiscan Systems a global leader in in airport metal detectors, X-ray machines and screening machines required an impressive UX Design for their onsite reporting solution.
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Attune Server Automation Web Application

A project that required UX design and branding for a start-up positioning itself in the server automation industry.
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Skills & expertise

Figma
Prototyping

Miro
Wire-framing

SurveyMonkey
Surveys

FigJam
Card sorting

SASS
UI Development

PHP
Development

Confluence
Documentation

HotJar
User Analytics

Azure DevOps
Project Management

Jira
Project Management

GitHub
Version Control

Photoshop
Design

Illustrator
Design

WordPress
Content Management

HTML
UI Development

CSS
UI Development

Let’s catch up!

I love to network with progressive people, both in and out of the UX or Product development space. I am passionate about Art, Technology and corporate business strategy.

Email: joseph@2fernandez.com
Phone: +61 (04) 3150 1188

Book a Meeting

Beyond UX Blog

04th May 2024
Do you get your communications checked before sending?
In this standard, we discuss when you should have your communication checked by a colleague and the advantages of doing so.   Scope: This standard…
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05th May 2024
Do you number tasks in your communications?
Purpose: This communication standard establishes guidelines for numbering tasks in written communications to enhance clarity, organisation, and efficiency in workplace communication.   Scope: This standard…
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06th Sep 2023
5 Advantages of using CRM-based Forms
A common problem that often rears its head in Sales critical marketing forms is their failure to send the correct information to the right people.…
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