“Be yourself; everyone else is already taken.”

OSCAR WILDE

 
 

There have never been more brands competing for your customers.

 

Functional differentiation can be digitally duplicated in a nano-second.

It leads to sector-sameness, where price drives preference.

Margins are squeezed and marketshare is eroded.

While some might claim brand is out-dated, it’s never been more relevant.

 

Only those that stand for something special can escape this category commoditisation.

 

Philler creates cut-through communications, for outstanding outcomes.

 

Client testimonials

A huge shout out to Phil for your relentless effort in truly understanding our DNA and bringing that to life with our new brand identity. Our agency’s new mission perfectly articulates why I started Farsiight. Thanks to Phil, we’ve put into words what makes Farsiight Farsiight - Growth for Good.
— Josh Somerville, Farsiight Co-Founder

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We have been working alongside Phil for about a year now. We first approached Phil to take the branding/ brand strategy to the next level. After working with so many marketing companies in the past, it was a pleasant surprise to work with someone who has really cared about our vision of the companies and helped make this a reality. We are continually impressed with Phil’s vision and are loving the direction he is taking in making our brand stand out against the competition.
— Chris Born, POP

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“The IWC engaged Phil to lead them through a radical rebranding and repositioning exercise. Phil took the time to understand the sector, the business, the stakeholders, and the outputs needed. He challenged thinking where needed and delivered concepts that were creative, brave and unique – but completely justified and fitting as an end result. The team saw Phil more as a partner to the business, over a pure service provider.”
— Brett Richards, International WaterCentre

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We all know it’s noisy out there and no one wants to add to the cacophony. Phil found us that clear bell, the recognisable sweet sound that is our brand. Fresh for now and soon, familiar.

Phil listened to our story, he got where we’d come from and understood where we wanted to go.
— Mish Burkett, Communify