The Speaking Fee - what is the right
price to pay?
The Value a Speaker can add
No matter how much time, energy, money,
and thought you invest in planning your meeting or
convention, in the end it's the choice of your programs and
the quality of your presenters that will determine the
success or failure of your event.
No part of your meeting is more critical
than the selection of the right programs and the right
presenters (speakers, entertainers, celebrities, seminar
leaders and workshop facilitators).
The speaker leaves the lasting
impression
When one considers the speaker's fee
against the total expense of putting on a meeting or
convention, then clearly the speaker's fee is only a small
fraction of that cost. Yet it is almost always the speaker,
motivator, or entertainer who leaves the most lasting
impression.
Your presenters and conference program will
sooner make or break the success of your convention than
will a great meeting site. The impact of a fabulous
entertainer or the take-home-value from a tremendous speaker
will have a longer lasting effect than even the greatest
banquet meal. It would therefore be a mistake to relegate
your presenter selection and speaker's budget to the bottom
of your conference planning list.
The nerves of the event organiser!
We at Tailored Management know that when the featured
keynote speaker gets up to address the audience at a
convention, the event organiser is by far the most nervous
person in the room.
For that reason, we are committed, and
determined to making sure that the meeting planner makes the
right choices to help them achieve event success every time.
Additional Expenses
Don't forget that in addition to a
speaker's fee, you must also budget for their expenses.
These generally include:
- Airfare
- Transfers
- Hotel Accommodations
- Meals
- Technical Requirements
And can also include:
A benchmark for speaker fees
One of the highest fees paid in Australia
for a presenter is between $7,500 to $8,000. A speaker
who has a "name' and has a relatively high profile can
command between $5,500 and $6,000 per 1 hour presentation.
On the lower end of the scale, you are
able to book great speakers for around the $1,000 to $2,000
mark. These may include people who aren't pursuing
speaking on a full time basis or haven't yet made a "name"
for themselves. But, just because you only pay $1,000 for a
speaker does not mean they aren't able to motivate and
inspire your audience.
Having said that, the quality of the
speaker generally increases with the price.
Free speakers
And then there are freebies. While
the majority of professional speakers will allocate their
time to a handful of freebies a year, don't expect them to
take up the invitation too often.
While our speakers have a general
price structure, Tailored Management takes pride in
collaborating with event organisers on the speaking fee to
ensuring the greatest possible benefit at the right price.
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