Why a botanical drawing of a cicada?

Botanical art reflects the creative yet detailed nature of the work that PRACTICAL TACTICAL performs.

This image reflects our approach: detailed, enduring, transparent, original and personal.

 

DETAILED

PERSONAL

ENDURING

cicada

PRACTICAL TACTICAL

bringing ideas to life

PRACTICAL TACTICAL is proud of the personal and attentive service that all clients receive. Our cicada image reflects this personal approach, as the original watercolour is by the company's founder, Susan Hando.

We develop campaigns that are both memorable and enduring. In the insect world, the cicada is one of the longest living insects. And just as a cicada is a hibernating creature, we are happy to look at brands that need “refreshing” - we are ready to help your brand unfurl its wings and sing!

In botanical art, you look for what is unique to each specimen to differentiate and identify it. PRACTICAL TACTICAL will look for what is special about your business to bring these attributes to life.

Why do something that is the same as everyone else?  Just as our cicada is an original, we are proud to offer solutions that are not copies of other people’s work- we value originality!