Events present an opportunity to communicate your company’s latest products & initiatives, build the team and gain new business. However they can be viewed as an expensive necessity often accompanied by the phrase "we can’t afford to not be there", or "we have to do something". Wrong! All events should have an objective and an ROI target. Only by understanding the reasons for attending an event and making sure that your target audiences understand what it is you are offering will it work effectively as a marketing tool. This is where many companies fall down; all of the resources go into the physical event and not the planning, promotion and follow up. Fact: Over 70% of exhibition enquiries are never followed up. Market Plus can get your exhibition programme working for you, rather than you working for it, by managing the process, setting the systems in place and creating the promotion to maximise exposure and opportunities. Running a wide range of events over many years give Market Plus the experience to ensure that you get the event you need with a budget developed and spent cost effectively, without falling into the many expensive traps that can cause large budget overruns. Elements for Event Success M+ has produced "Elements for Event Success" a 12 page guide covering everything from event and exhibition planning through to evaluation and review. A useful tool for business owners and senior managers looking to improve the ROI on their event budgets it covers the following areas Pre-Event Planning Event Objectives Benchmarking Budgeting Time Lines Communications Training The Event On-site Build Up Showtime Management Post Event Follow Up Evaluation Review Click on the downloads section to download the PDF of Elements for Event Success.