What is a Good Bounce Rate for a Website?

Understanding bounce rate is crucial for any website owner. A bounce rate measures the number of visitors who leave your site after viewing just one page. This number can tell you a lot about your site’s appeal and usability.

But what exactly constitutes a good bounce rate? The answer isn’t straightforward, as it depends on various factors, including your industry and what you want from your website. This article explores what a good bounce rate looks like, how it varies across different sectors, and how you can improve it to enhance your website’s performance.

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What is Attack Surface Mapping & Analysis in Cybersecurity?

The internet is filled with opportunity, but that opportunity comes with the threat of cybercrime. In many cases, the threats aren’t random — they’re carefully-planned operations based on the visible and hidden parts of digital infrastructure, known as the attack surface. Understanding and mapping this surface is a necessity for businesses and individuals alike.

The process of attack surface mapping and analysis helps shine a light on the vulnerabilities site owners might not have known existed, allowing them to fortify their defenses to prevent a breach. This guide will walk you through the basics of attack surface mapping and analysis, equipping you with the knowledge to protect your online footprint effectively.

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The 10 Best WordPress Table Plugins Compared (2024 Review)

If you offer multi-tiered services, like software subscriptions or memberships, you may want to display a head-to-head comparison of your different plans. This way, your site visitors can easily see what to expect from each service. Or you might be looking for a way to showcase information like class schedules or user directories in a more visually-appealing format.

With a WordPress table plugin, you can present data in a neat and compact way. Some tools enable you to customize the table so that it aligns with the rest of your site. You may even be able to import your data from a spreadsheet, which would save you a lot of time!

In this post, we’ll cover the features to look for in a WordPress table plugin. We’ll then compare the best tools on the market, discuss what makes a good table plugin, and answer some frequently asked questions. Let’s get started!

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What is UTM Tracking (or Tagging) in Marketing Analytics?

When it comes to understanding how people find and interact with your website, data reins supreme. But not all data is created equal. One aspect stands out for its ability to shed light on the paths that visitors take to reach your site: UTM tracking.

This powerful method allows marketers to peel back the layers of their traffic sources, offering insights that can dramatically shape and refine marketing strategies. By diving into what UTM tracking is and why it’s crucial in marketing analytics, we’ll uncover how it can transform data into actionable insights so that every marketing dollar is spent wisely.

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Generating featured images for your posts using Jetpack AI

After the Jetpack 13.4 release, Jetpack AI now includes a way to generate featured images for posts using AI directly from the block editor.

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What’s New With Jetpack: AI Featured Images, Images from your Mobile, and More

Welcome to What’s New With Jetpack, covering what we released in April. This month, we’re proud to introduce AI-generated featured images and fast media uploads from your mobile device. l’ll also touch on a new Live Webinar coming towards the end of May and a new developer.jetpack.com design. Read on to discover everything new this month.

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Posted in Jetpack News, Releases | Tagged | 29 Comments

What is a Web Application Firewall (WAF) for WordPress?

WordPress is designed to be secure and reliable. Yet because of the sheer number of WordPress users, the content management system (CMS) is a common target for cyber threats. If you want to protect your site, a web application firewall for WordPress is a must-have tool.

A web application firewall (WAF) is a type of software designed to stop multiple types of cyberattacks. It filters traffic to and from your website to protect it from harm. A properly configured WAF is often the best line of defense against malicious actors.

In this detailed guide, we’re going to discuss how WAFs work and what makes them different from traditional firewalls. We’ll also discuss the benefits of using a WAF for WordPress, and introduce you to Jetpack Security’s WAF solution. 

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6 Proven Ways to Reduce Bounce Rate on Any Website

When people visit a website and leave quickly, this can signal something important. This is often captured in a metric called bounce rate, an important number for any website owner to monitor. 

Reducing this rate typically means that you’re keeping visitors more engaged and turning them into readers, customers, or followers. But making a website sticky — meaning that people want to stay and explore — isn’t always straightforward. It involves a mix of technical fixes, content improvements, and user experience enhancements.

This guide will introduce six proven ways to reduce bounce rate, offering practical steps and insights for anyone looking to make their sites more engaging. From understanding what bounce rate is and why it matters, to detailed strategies for improving site speed, content quality, and user engagement, we’ll cover everything you need to know to keep your visitors on your site longer.

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Posted in Small Business, Website Design | 1 Comment

Upload Images Quickly From Your Phone With the Jetpack Mobile App

Do you find yourself jumping through hoops just to get photos from your phone to your latest blog post?

We have a solution for you. Learn about the exciting new feature in Jetpack when using the Jetpack Mobile app that streamlines how you upload media. All you need to do is scan a QR code and you’ll be able to quickly upload photos and watch them automatically appear in the editor on your laptop or desktop device.

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Posted in Jetpack News | Tagged | 5 Comments

What is a Directory or Path Traversal? How to Avoid These Attacks

If your website serves as the backbone of your business, understanding and safeguarding against cyber threats is crucial. One such threat, often overlooked but potentially devastating, is the directory or path traversal attack. This type of cyber assault exploits vulnerabilities in a web application to access unauthorized directories and files.

In this comprehensive guide, we’ll outline what directory traversal is, how it operates, and, most importantly, how you can shield your digital assets from such attacks. By the end of this guide you’ll fully understand this security challenge and knowledge of some practical steps to enhance your cyber defenses.

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